Spark Advisors

Identity evolution to match industry-leading status, we crafted a new brand system and website.

Role: UX/Digital Design & Management

Timeline: October 2023 - January 2024

Our team was brought in to position Spark Advisor’s as the go-to tool for Medicare brokerage founders. They wanted to tell their brand story in a way that resonated with brokers who had an entrepreneurial mindset, helping them take the leap into starting their own businesses.

Spark Advisor’s mission is to help Medicare brokerages maximize their potential by providing continuous support, offering tools that increase earning potential every step of the way. With features like an analytics dashboard, customer hubs, and streamlined paperwork management, it’s clear Spark Advisors is a leader in the field.

We worked closely with stakeholders across marketing and design, ensuring alignment at every stage through weekly check-ins. Our deliverables included creating a new website, sales one-pagers, and social media templates to help Spark Advisors effectively reach their audience and communicate their value proposition.

  • "Spark’s new brand identity reflects the clarity in our positioning: ‍To help the industry’s top brokers build the insurance business of their dreams. Spark’s new brand: Elevated design: Our new visual identity is clear, confident, and professional. Reimagined digital presence: Our website centers our partners and highlights what they’ve accomplished. Clearer voice: We’ve sharpened the way we communicate our platform’s capabilities."

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